2022
04Virus Sunglasses
For the release of his album Virus, Noyz Narcos built a merch collection around its aesthetic. Within it, we were asked to design a single hero object: a pair of sunglasses that could carry the album’s world on the body.
The brief pointed to an icon: the classic 90s Locs, reimagined for now. We kept the unmistakable attitude of that silhouette, its controlled, street-rooted presence, and refined it into something contemporary and wearable: Proto-01, a confident acetate frame with dark green lenses, its shape tuned to feel both familiar and new.
Detailing is where the piece earns its place. The Virus logo sits engraved on the outside of the temple, while the inside carries the classic hidden engraving, the same technique used to sign a frame from within. We developed and produced it with Eugenio, a Lombard artisan known for small, exacting runs.
Released as a limited edition of 100 pieces, Proto-01 sold out in two hours: a piece of album merch turned collectible object.