2024
05NLS
No Longer Sunday is an international clothing brand built on a simple idea: retro racing, modern glam. It channels the nostalgia of 80s, 90s and 00s motorsport, the liveries, the icons, the Sunday-afternoon adrenaline, into everyday apparel that speaks to die-hard fans and fashion crowds alike.
The identity turned on the logo. We wanted lettering that reads as motorsport at first glance: the curves and cuts of the type borrow from racing graphics and the geometry of livery design, giving NLS a mark that feels fast even when it stands still.
Art direction was a separate, hands-on chapter: we shaped the full visual language and designed every graphic and garment across the collections. Each piece of the first drop, The Dawn, reinterprets a legendary moment of racing history through a 90s and 2000s lens, from tees and hoodies to caps and accessories, carrying that world without slipping into pastiche, and produced through print-on-demand to keep waste low.
The brand has kept growing drop by drop, a community forming around its retro-racing world.