2021
07Little-Eagles
Little-Eagles operates at the top end of live entertainment, producing experiences where energy, image and emotion have to land in the same instant. The brief was open, near-total creative freedom to define who they were and how they would look, and that trust shaped everything that followed.
We started from the name. Its founder, Alessandro Aquilini, carries the eagle in his surname (aquilini, little eagles), so the bird became the natural heart of the identity. Rather than illustrate it literally, we distilled the eagle into a single pictogram: a mark sharp enough to work at any scale, from a screen bug to a stage graphic, and distinctive enough to stand without the name beside it.
Around that symbol we built a complete brand system and a clear web presence: structure, tone and rules designed to hold across the many contexts a live-entertainment brand moves through. The relationship didn’t end at handover: we continue as the company’s design direction, protecting the identity and evolving it as Little-Eagles grows.
The result is a single symbol that ties together everything the company puts its name to.