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2024
NLS
No Longer Sunday is an international clothing brand built on a simple, magnetic idea: retro racing, modern glam. It channels the nostalgia of 80s, 90s and 00s motorsport, its liveries, its icons, its Sunday-afternoon adrenaline, into everyday apparel that speaks to die-hard fans and fashion crowds alike.
The brand identity turned on the logo. We wanted lettering that read as motorsport at first glance: the curves and cuts of the type borrow from racing graphics and the geometry of livery design, giving NLS a mark that feels fast even when it stands still.
Our art direction was a separate, hands-on chapter: we shaped the full visual language and designed every graphic and garment across the collections. Each piece of the first drop, “The Dawn”, reinterprets a legendary moment of racing history through a nostalgic 90s and 2000s lens, from tees and hoodies to caps and accessories, carrying that vibe without ever slipping into pastiche, and produced sustainably through print-on-demand to keep waste low.
The launch landed strongly and the brand grew quickly in the months that followed, building a real community around its retro-racing world.
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