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2022
Vescovo
Vescovo is an Italian label with a clear mission: revolutionizing equestrian aesthetics. It takes the codes of the horse world (heritage, discipline, craftsmanship) and reinterprets them through a modern, sustainable lens, building timeless products for a new generation that feels close to that world.
The brand identity turned on one hard problem: the mark. We designed a single pictogram that reduced the horse to its absolute minimum, an essential, confident sign that reads instantly, holds up small on a label or large across a campaign, and carries the brand without a word beside it. Reaching that level of restraint, where nothing can be removed without losing the horse, was the core of the identity. Around it we built the full visual system and a clear set of website guidelines, defining how the brand should look, speak and behave across every touchpoint.
Our role in art direction was a separate chapter: directing how the brand lived in the world and reached into the product itself. For the denim drop of the moment we developed a custom salpa, a bespoke leather patch whose texture was inspired by the coat of Charly, the brand owner’s own horse, so a personal story ran all the way into the garment and not only into its communication.
The result is a coherent, premium equestrian brand that feels both rooted in tradition and unmistakably contemporary.
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